Why is sports betting increasing?

Betting on sports is something that the British have long enjoyed doing, as can be seen from the fact that many of the most well-known bookmaking firms have been around since the 1960s – or even earlier. However in recent years sport betting has gone well beyond any previous levels of success that it had enjoyed, to become one of the top pastimes around much of the world – and an industry that brings in billions of pounds every year.